Are you being create the career you want? 

Author Erika Andersen leads you to a strategic approach to consistently making those core directional choices that will best move you toward your hoped-for future.


Being Strategic offers a step-by-step model for strategic thought and action that are broadly applicable and thoroughly practical:

  • First, get clear about the problem you’re trying to solve
  • Then, figure out where you’re starting from
  • Now, imagine your “castle on the hill,” your ultimate goal
  • Identify the “trolls under the bridge”; the obstacles in your path
  • Next, outline the path to the castle: your core strategies and the tactics for implementing them
  • Re-evaluate your strategy and your tactics as conditions change

Built around the story of 13th-century Welsh nobles building a castle, and weaving in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others, Andersen offers a complete course in turning around a business, or a life.


Since 1980, Erika Andersen has developed a reputation for creating learning and change processes and programs uniquely tailored to her clients’ challenges, goals, and culture. She and her colleagues at Proteus International offer practical methods and skills for individuals, teams, and companies to clarify and then achieve their hoped-for-future.

View Andersen on “The Early Show” with some advice on how to strategize for success.


 What People Are Saying About Being Strategic:

“In Being Strategic, Erika Andersen offers a clear, practical, powerful approach for navigating through tough times.”
~Bonnie Hammer, President NBCU Cable Entertainment and Cable Studios
“Over the past decade, in each of the companies I’ve led, I've relied on Erika Andersen to help me engage my senior team in getting clear about the future we want to create for our enterprise, and figuring out what it will take for us to get there. Her vision and strategy process helps us get our heads around complex issues in a way that’s unusually simple: I’m always surprised, at the end of a session, how we’ve made our aspirations practical and built a clear path to achieving them.”
~Doug Herzog, President, MTVN Entertainment Group

"The Proteus approach to being strategic enabled me to “de-clutter” my career and personal goals, and to see the big picture more clearly. I came to the realization that I should trust myself more, follow my instincts, and be more diligent in finding the opportunities that I used to wait for.”
~Keely Rose Buchanan, Manager of Distance Learning, Time Warner Cable